iphone 7 plus.jpeg

Mobile video: iphone 7 plus

With every iteration, the Apple iPhone becomes a more formidable platform for video production. While using a smart phone to do video production has it's drawbacks, the proliferation of new apps and services that take advantage of the phones capabilities actually make the iPhone 7 Plus a superior option to consumer cameras. 

Where the iPhone 7 Plus really excels is its ability to share content. Live streaming video, instantly sharing photos and video clips, and working collaboratively are all things that the smart phones outpace conventional cameras in. Considering how fast the campaign environment can be, that's no small consideration. 

Like all cameras there are easy things you can do to take your footage to the next level. This recommendations will help you get the most out of your smart phone. 


3 Great Features About the iPhone 7 Plus


Portrait Mode

Portrait mode is a new feature of the iPhone 7 Plus that creates a DSLR like depth of field effect. In the right conditions (chiefly lots of light and a stationary subject) the effect is very convincing. It's good enough that you might leave your DSLR at home.

4k  and Slo Mo

The iPhone 7 Plus, like the 6 before it, is able to shoot 4k video at 30 fps and slow motion video at 120 fps in HD and 240 fps in 720p. The 4k is richly detailed and while the slow motion is softer than we'd like, it certainly offers some creative possibilities.


Dual Lens System

The iPhone 7 plus sports a dual lens system that offers a wide angle lens and a telephoto lens. The two lens system minimizes the use of image degrading digital zoom. The telephoto lens also offers depth of field effect for close up shots. 

Upgrades and Accessories


Handheld stabilizer help remove shake and vibration from your handheld footage and when used in conjunction with the iPhone 7 Plus's optical image stabilization create smooth cinematic footage. Using this conjunction with the iPhone 7 Plus 

Whenever you buy accessories you want to avoid buying platform specific gear. That way if you decide to purchase a Samsung phone down the road you can still use your mobile video gear. That's complicated by Apple's use of the proprietary lighting connector, but not a problem for the Osmo Mobile which works equally well with Android and Apple devices. 

MSRP: $299.99

Buy from BH Photo



iRig Pro Audio and Zoom iQ7

Good video is good audio. Audiences will tolerate subpar video if the audio is clean, clear, and intelligible. The iPhone actually does a pretty good job of cleaning up room audio and separating voices from background noise, but it's no match to a professional microphone. 

The iRig Pro from IK Multimedia lets you run an XLR or 1/4 inch cable into your phone - that means pristine audio quality from whatever microphone or mixer you'd like to use. The XLR input is especially handy when you're doing a live stream and have access to an audio feed from the a mixing board. 

The IQ7 from Zoom gives you a pair of high quality on board condensor mics. This is what you'd want to use if you couldn't get a feed from a better source. These aren't going to give you directional sound, but they are a considerable step up from the iPhone's built in mics. 

iRig Pro

MSRP: $99.99

Buy from BH Photo



MSRP: $99.99

Buy from BH Photo

Filmic Pro 

Filmic Pro improves on Apple's native camera app in every way when it comes to video. The $10 app gives you control over focus and exposure, lets you shoot at 24 fps and set your own compression. All of these settings help you get more cinematic video from your iPhone 7 Plus. 

Filmic Pro also has designated settings for the DJI Osmo Mobile making it very easy to use them together.

MSRP: $9.99

Buy from the Apple App Store