Movement Live by Michelob Ultra
AB InBev
Hardpin was invited by Ab InBev to pitch for Movement by Michelob Ultra, Mexico City — an international event with over 600 people attending an exercise class with Fitness Guru Akin Akman from AARMY and a concert with Miami Horror to celebrate. However, Michelob Ultra wanted something unique that would convey the same euphoria of the live event throughout their video campaign.
Hardpin’s creative team focused on incorporating rhythm throughout, knowing that it would be the key to capturing the heart-thumping, fun energy of the live event itself. When our pitch was chosen against the other 5 agencies, we were pumped to get started. But, there was a challenge ahead.
Alejandra Barrera-Arjona
Producer
She/Her
Nothing Like a Good Timeline Challenge
From the beginning, time was against us. We had less than a week to develop creative, and just two weeks to prepare for the production in Mexico City. We worked remotely with a blend of US based staff and a Mexican crew of more than 40 people to capture and prepare for the live event.
After two days of scouting in Mexico City, and a marathon 16-hour filming day, we’d captured an impressive amount of footage. Hardpin’s streamlined post team turned a tight three-week deadline into an all-out effort, executing on more than 40 deliverables. Caffeine played a role, too.
WOW! I love the videos. They inspired me so much and I can’t wait for our consumers to watch them.
Ines Garza, Brand Manager
Michelob Ultra
Huge congrats for such an amazing job! We are beyond happy with the content, and I believe we have found a great partner with Hardpin.
Ines Garza, Brand Manager
Michelob Ultra
It's Only Worth it if You Enjoy It
The Movement by Michelob Ultra campaign slogan was: "It's only worth it if you enjoy it." This statement resonated with us at Hardpin, as we believe that when we love what we do, we do it with passion and purpose. International logistics, multiple agencies and stakeholders, and a fast-moving production can stress a team. In those times we double-down on clear and kind communication and the relentless organization of details.
The Michelob Ultra Movement Campaign with over +40 videos was seen across Canada, United States, Mexico and Brazil. Akin Akman loved the videos and featured them on his social media.
Hardpin was tasked with creating over 40 videos for the Democratic National Convention, both for the convention itself as well as promotional videos. The Washinton Post called it “award-worthy television.”
What better way to celebrate 10 years of partnering with great causes, campaigns and companies than by introducing our new look.
For the fourth year, Hardpin partnered with Vital Voices to create the Honoree films for their 22nd Annual Global Leadership Awards.
© 2023 ALL RIGHTS RESERVED
HARDPIN MEDIA, LLC
