In less than 100 days, Americans will be called to the polls to vote for the next President of the United States. This exciting time takes us back four years ago to the re-election of President Barack Obama, where some of HardPin's founding members were a part of a production to celebrate how hard the Obama campaigns volunteers had worked during the year and to mark the final 100 days of the campaign.
The resulting piece was a perfect example of the team work and can do spirit of the OFA video team. Mia Sorensen edited the piece and came up with the idea to do it in a POV style, Royd Chung and Liz Morrison produced and scripted the shoot, and Andy Shuford got to film the First Lady, who was totally on point when asked to wave at him as she shook the hands of rally goers.
When we decided to go with this style of video, we did so knowing our production budget was severely limited. Noah recalls that, "We first tried to use head mounted GoPro's, but felt that the height of the camera, and the extremely wide angle of the lens limited us from getting an authentic POV look. We began to dig around on YouTube for some DIY ideas, and came across a video on how to make a helmet cam rig using a motorcycle helmet and some simple hardware. Our first mission was to find a motorcycle helmet, which was surprisingly easy to find after we learned our friends in IT were more bad-ass than we were. They graciously donated one of their old helmets. After a long day of work at campaign HQ, a group of us took a trip to Home Depot (and a liquor store) to buy the hardware we needed." Shout out to Charlene Music and Peter Jordan who opened up their home to let us construct the helmet-camera. After a few hours of pretending to be mechanical engineers the OFA team had a functioning helmet cam.
Campaigns make a lot of videos asking folks to volunteer and get involved, so showing that in a fresh way can be a challenge. Shooting from a POV perspective gave volunteers a chance to see themselves as part of a bigger movement that spread all across America. For folks who hadn't volunteered it put them in the middle of the campaign and let them feel how exciting it was to apart of.
When you're in the thick of a campaign it's hard to take a moment and appreciate how important the work you do is. Our hope was that this video would give the whole Obama campaign family a chance to step back and appreciate the scale and impact that all of us were having on the country. And how important those final 100 days would be.
As we hit 100 days remaining this year, take a moment and acknowledge the hard work of campaign volunteers - the folks who knock doors, make phone calls, and enter data through the rain, snow, sleet and shine. For those working on the Hillary Clinton campaign, keep fighting the good fight!
A huge thanks to Royd Chung for providing some of these pictures.